Ireland’s Bord Bia Dairy Export to the Philippines and Malaysia Remains Strong
Malaysia and the Philippines are Southeast Asian countries that relish cheeses, butter, milk and more in Ireland’s Bord Bia dairy export.
Grass-Based Dairy Export of Bord Bia
In Ireland, dairy production is usually grass-based where cows are allowed to graze freely. It’s considered that these cows’ milk is more nutritious and organic compared to indoor-farmed dairy cows’ milk.
Bord Bia, commonly referred to as the Irish Food Board, is an Irish government agency responsible for promoting and developing Ireland’s food and beverage industries domestically and abroad. Established in 1994, Bord Bia operates under the auspices of Ireland’s Department of Agriculture, Food, and the Marine (DAFM).
It provides various services and support to Irish food and drink producers, helping them market and sell their products nationally and internationally. They conduct research, provide market intelligence services, offer training programs for development programs and promote Irish products globally.
Bord Bia is dedicated to making Ireland an international source of high-quality, sustainably produced food and drink products. To this end, the agency works closely with farmers, food producers, and other industry stakeholders in Ireland to ensure products meet international standards while being effectively promoted globally.
Expanding Dairy Market to the Philippines and Malaysia
The Irish state agency launched a strategy to boost dairy sales in the Philippines and Malaysia. The European Union co-funded the campaign which forms part of a larger €3.2 million ($3.4 million) dairy export growth in Southeast Asia. Bord Bia started launching its dairy products in Vietnam and Japan.
The Irish government sees Malaysia and the Philippines as high-growth potential dairy markets. Malaysia is a major mozzarella cheese importer, including cheddar. Other imports include powders and ingredients, such as whey, skim milk powder (SMP), and whole milk powder (WMP). The Philippines, on the other hand, is a direct importer of whey, liquid milk, cheese, and fat-filled milk powder (FFMP).
“Through these campaigns, we can work together to strengthen the business relationships Irish dairy exporters have formed with stakeholders in Malaysia and the Philippines and nurture new ones well into the future. Through this campaign, we hope to drive €15 million [$16.05m, ed.] in dairy export growth to Malaysia and the Philippines,” said Jack Hogan, Bord Bia’s market specialist for EU Programmes Asia.
He further explained that exporters and the Irish agency have long acknowledged the significance of Malaysia and the Philippines as growth markets for environmentally safe dairy ingredients.